Hopewell’s Newest Farm-to-Table Restaurateurs Specialize in Eastern and Central European Fare
By Ilene Dube | Photos by Jeffrey E. Tryon
When Otto and Maria Zizak purchased 52-acres of preserved farmland in Hopewell and set the plans in motion to open a farm-to-table restaurant on the township’s main drag, they had no idea that a pandemic was about to strike, one that would lead to an economic crisis that would shutter more than half of all restaurants.
In the best of times, 60 percent of restaurants fail within the first year of opening, and 80 percent within five years, according to a study by Ohio State University. One thinks of Marhaba, the beloved Middle Eastern restaurant with an outpost in Lambertville that opened on Nassau Street in Princeton in 2017. Despite the long waits for a table, Marhaba shuttered unexpectedly a few months later.
The Zizaks are cautiously optimistic. They have opened several restaurants in New York City and continue to operate two of them during the changing tides of state regulations regarding indoor and outdoor dining. As takeout only, they have been able to lower expenses and remain sustainable.
With sound business acumen, the Zizaks are finding the silver linings. For example, while many restaurateurs see delays in opening as setbacks, Otto and Maria are grateful for the extra time to iron out kinks.
“The delay has been a blessing,” says Otto. “We are using the time to make sure everything is perfect.” Along with the couple’s sons, ages 15 and 17, Otto is building the restaurant’s furniture. “Now we have three additional months to build the tables and chairs,” he said in July from the farmhouse on the property. The Zizaks ultimately plan to live in the house, but for the time being are renting in Princeton. more